Create [NUMBER OF POSTS] social media posts for [PLATFORM] about [TOPIC OR SOURCE MATERIAL]. The target reader is [AUDIENCE], and the business goal is [GOAL]. Write in this voice: [VOICE NOTES]. Use only facts, claims, examples, and links supplied in my material; do not invent results, customer stories, statistics, quotations, or product capabilities. First, identify the one useful takeaway a reader should retain. Then create distinct posts, not minor rewrites of the same idea. Platform rules:
1. Match the native structure of [PLATFORM]. For LinkedIn, use a strong first two lines, short paragraphs, and a professional but specific point of view. For X, make every character earn its place and use a thread only when the idea has sequential steps. For Instagram, write a visual-first caption and put the practical value before the hashtag block. For TikTok or Reels, provide spoken opening lines and on-screen text cues. 2. Give each post a different angle: practical how-to, informed opinion, lesson from evidence, contrarian misconception, or concise story. Do not force an angle that the source cannot support. 3. Include one clear, low-friction call to action appropriate to [GOAL], not a vague request to “engage.” 4. Use no more than three relevant hashtags, and omit them if they feel unnatural for the account. Output a table with: post number, angle, post copy, suggested asset or visual, and CTA. Put character count below each post where the platform has a meaningful limit. Before answering, check that the opening is specific rather than a generic announcement, and flag every statement that is not directly supported by my input. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [NUMBER OF POSTS] | Enter how many distinct posts you need, such as 3 or 5. | 3 |
| [PLATFORM] | Enter the platform, such as LinkedIn, X, Instagram, or TikTok. | |
| [TOPIC OR SOURCE MATERIAL] | Paste the topic, draft, notes, article excerpt, or approved facts to turn into posts. | New guide: teams that document customer objections before sales calls reduce repeated discovery questions. The guide includes a five-question objection log. |
| [AUDIENCE] | Describe the people the post should reach and what they care about. | B2B sales managers at 20-100 person SaaS companies |
| [GOAL] | State the intended action or outcome, such as newsletter signups, event registrations, or awareness. | Drive downloads of the guide |
| [VOICE NOTES] | Describe the creator's usual tone, vocabulary, point of view, and phrases to avoid. | Practical and slightly skeptical; short sentences; avoid hype, motivational language, and excessive emojis. |
How to use
- Paste approved notes or a source excerpt in [TOPIC OR SOURCE MATERIAL], rather than asking the model to research unsupported claims.
- Set one platform at a time; a LinkedIn post and an Instagram caption should not use the same structure.
- Check each hook against the supplied source and remove any claim that needs evidence you do not have.
- Follow up with: “Turn post 2 into two alternatives: one for a founder’s personal account and one for the company page.”
Variations
Content calendar
Use this when planning a month of posts around several approved themes.
Build a four-week [PLATFORM] content calendar for [AUDIENCE] using these themes and source materials: [THEMES]. The objective is [GOAL]. Give me three posts per week in a table with date slot, topic, angle, hook, format, CTA, and source needed. Balance educational, opinion, proof, and community posts. Do not invent proof points. Check that no two weekly posts repeat the same message or CTA.
Executive ghostwriting
Use this for posts written in an executive’s recognizable point of view.
Write [NUMBER] [PLATFORM] posts for [EXECUTIVE ROLE] about [TOPIC]. Base the voice on these samples and constraints: [VOICE SAMPLES]. Use these approved facts: [FACTS]. Each post needs a concrete opinion or lesson the executive can credibly own, not corporate marketing language. Output copy plus a note identifying which supplied fact supports its main claim. Flag statements requiring the executive’s confirmation.
Launch announcement
Use this when announcing a product, event, report, or new feature.
Create a [PLATFORM] launch post for [OFFER] aimed at [AUDIENCE]. Include what changed, who it is for, the practical problem it solves, availability details, and this CTA: [CTA]. Use only these verified details: [DETAILS]. Produce one main post and two hook alternatives. Do not claim the offer is first, best, or proven unless my details substantiate it. Check that a reader can understand the offer without clicking a link.
Tips
- Build posts from a specific observation, decision, or result; a broad topic such as “leadership” is rarely enough to produce a memorable post.
- Keep the claim-to-evidence ratio honest: if the source has one customer quote, make one grounded point instead of turning it into a market trend.
- For LinkedIn, the first visible lines should carry the actual premise, not a scene-setting sentence that only delays it.
- Save high-performing posts with the source material that supported them, so future posts can reuse the underlying insight without copying the wording.
FAQ
Can I use one prompt for every social platform?
You can reuse the inputs, but generate posts separately. Platform conventions change the hook, length, formatting, visual dependency, and CTA.
How do I make AI posts sound like me?
Include a few representative posts and note recurring sentence length, opinions, vocabulary, and phrases you never use. Still verify that any personal experience in the output actually happened.
Should AI add hashtags?
Only when they are normal on the platform and useful for discovery. A small relevant set is safer than a long generic block.