Prompts / Strategy, Startups & Consulting

ChatGPT prompt for startup ideas

This prompt produces a focused set of startup ideas tied to a real customer problem and a practical recommendation. Use it when you have useful context, skills, or a market in mind but need help choosing what to test.

PromptOpen ChatGPTOpen Claude
Act as a pragmatic startup researcher. Generate and assess startup ideas using the context below. Do not treat a clever product concept as validation; prioritize painful, frequent, expensive, or risky problems with a reachable buyer.

My context
- Skills, experience, or unfair access: [FOUNDER ADVANTAGES]
- People or industries I can reach: [TARGET MARKET]
- Constraints on time, money, location, and risk: [CONSTRAINTS]
- Problems, workflows, or observations I have already noticed: [RAW OBSERVATIONS]
- Business preference, if any: [BUSINESS PREFERENCES]

First, state the 3 most promising problem areas implied by my inputs. Then produce 7 distinct startup ideas. Avoid ideas that require speculative technology, a two-sided marketplace at launch, broad “AI for X” positioning, or vague claims that people will pay.

For each idea, provide:
1. A one-sentence problem statement naming the user, moment, and consequence.
2. The narrow initial customer segment and likely economic buyer.
3. The current workaround or competing alternative.
4. A specific wedge product: the smallest useful first offering, not a full platform.
5. Why I may have an advantage, based only on my inputs.
6. The key assumption most likely to make the idea fail.
7. A 1–5 score for pain, reachability, willingness to pay, founder fit, and speed to test, with one-sentence reasoning.

Rank the ideas by total score. Recommend one idea to test first and explain why it wins despite its risks. End with a 14-day validation plan: 10 target interviewees, five non-leading interview questions, a test artifact to show them, a success threshold, and a stop-or-continue decision rule. Ask up to 3 clarifying questions only if a required input is missing.

Before answering, check that every claimed founder advantage comes from my notes and that each idea has a concrete buyer, alternative, and falsifiable test.

Fill in

PlaceholderWhat to enterExample
[FOUNDER ADVANTAGES]List your relevant experience, skills, network access, and insight into a market.Six years running operations at regional logistics companies; strong Excel and workflow automation skills; know several dispatch managers.
[TARGET MARKET]Name the people, companies, or industries you can realistically talk to.Freight brokers and dispatch teams at US trucking companies with 20–200 drivers.
[CONSTRAINTS]State your available time, budget, geography, risk tolerance, and any limits.Two founders can spend 15 hours per week each for three months; $5,000 budget; US only; prefer B2B SaaS.
[RAW OBSERVATIONS]Paste problems, repeated complaints, or workflow gaps you have personally observed.Dispatchers copy appointment changes from emails into several systems and often miss detention-charge documentation.
[BUSINESS PREFERENCES]Describe any preference for customer type, pricing model, mission, or product type.Sell to operations leaders, charge monthly, and avoid regulated payments or freight brokerage.

How to use

  1. Replace every bracketed field with facts you can support, especially your access to prospective customers.
  2. Paste the prompt into ChatGPT or Claude and reject ideas whose buyer, current workaround, or test is vague.
  3. Compare the top ideas against people you can actually interview this month.
  4. Follow up with: “Turn the recommended validation plan into a contact list criteria, interview script, and daily schedule without inventing prospects.”

Variations

Customer interview guide

Use this after choosing one problem worth investigating.

Variation
Create a customer-discovery interview guide for [TARGET CUSTOMER] who experience [PROBLEM]. My current hypothesis is [HYPOTHESIS], but do not write questions that try to prove it. Produce a 25-minute interview flow: opening, 8 questions about the last real occurrence, follow-ups about frequency, cost, workarounds, approval, and buying process, plus a closing request. Flag leading questions and avoid pitching my solution. End with a note-taking scorecard and evidence thresholds for continuing, revising, or stopping. Ask up to 3 questions only if required inputs are missing.

Landing page test

Use this to test demand before building software.

Variation
Write a landing-page experiment for [PRODUCT CONCEPT] aimed at [INITIAL CUSTOMER]. The desired action is [TEST ACTION], such as joining a pilot or booking a call. Produce page copy with a clear problem-led headline, specific outcome, “how it works,” who it is and is not for, objections, and one call to action. Do not invent customer logos, results, testimonials, or integrations. Include three ad or outreach angles and define what conversion rate or interview count would count as enough evidence to continue. Ask up to 3 clarifying questions only if needed.

Idea decision memo

Use this when co-founders need to select among a short list.

Variation
Compare these startup options: [IDEAS]. Evaluate them against [DECISION CRITERIA], including problem severity, buyer access, current alternatives, sales cycle, willingness to pay, technical risk, and speed of learning. Create a one-page decision memo with a scoring table, strongest evidence, missing evidence, major disconfirming risk, and recommendation. Do not assume market size, pricing, or demand without support; label those as hypotheses. End with the single cheapest next test for the top two ideas. Ask up to 3 questions only if an input prevents comparison.

Tips

  • Start with a customer group you can reach repeatedly; access produces better early evidence than a large market estimate.
  • Treat a current workaround as essential research: spreadsheets, assistants, email chains, and outsourced labor often reveal the real job and buyer.
  • Interview about the last time the problem happened before showing a concept, or praise may be mistaken for purchase intent.
  • A pilot request, prepayment, data access, or calendar commitment is stronger evidence than a survey response or waitlist signup.

FAQ

Can AI tell me which startup will succeed?

No. It can structure options and expose assumptions, but conversations and commitments from real customers decide whether a problem is worth pursuing.

Should I ask for lots of ideas?

Seven to ten is usually enough when they are scored against your access and constraints. More ideas can hide the need to test the most credible one.

What if I have no industry experience?

Use a market where you can conduct repeated interviews, then focus on a narrow workflow instead of trying to identify a broad trend.

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