ChatGPT prompt for a SWOT analysis

Conduct a decision-ready SWOT analysis for [BUSINESS OR INITIATIVE]. The decision we need to inform is [DECISION]. Our operating context is [MARKET AND CUSTOMER CONTEXT]. Use this evidence: [INTERNAL EVIDENCE] and [EXTERNAL EVIDENCE]. Our constraints and planning horizon are [CONSTRAINTS AND HORIZON].

Start with a brief scope statement: what the SWOT covers, what it does not cover, and the evidence gaps that limit confidence. Then provide:
1. A four-quadrant SWOT table with 4-6 prioritized items per quadrant. Strengths and weaknesses must be internal and controllable; opportunities and threats must be external. Write each item as a specific condition plus why it matters.
2. An evidence tag for every item: “provided fact,” “reasonable inference,” or “assumption to validate.” Do not present assumptions as research.
3. A priority score from 1-5 for impact and urgency, with a one-sentence rationale for the top two items in each quadrant.
4. Three strategy choices in a TOWS format: use strengths to capture an opportunity, use a strength to reduce a threat, and fix a weakness that blocks an opportunity. For each, state owner type, first action, leading metric, and 30-90 day milestone.
5. A recommendation naming the one strategy to pursue first, the tradeoff, and the evidence needed before committing resources.

Do not fill gaps with competitor claims, market sizes, customer opinions, or financial figures that I have not supplied. Do not confuse a desired outcome with an opportunity or label a current internal problem as a threat. Before answering, check that every SWOT item is in the correct quadrant and that the recommendation follows from the highest-priority evidence. Ask up to three clarifying questions only if a required input is missing.

Create a SWOT analysis of [COMPETITOR] from this public evidence: [PUBLIC SOURCES AND NOTES]. The purpose is [DECISION]. Separate verified public facts from inferences and unknowns. Keep strengths and weaknesses limited to observable capabilities, positioning, distribution, reviews, and public disclosures; do not invent revenue, margins, customer counts, or internal culture. Give a four-quadrant table, confidence level for each item, likely implications for [OUR BUSINESS], and three questions to validate through legitimate research. Ask up to three questions only if required inputs are missing.

Create a career SWOT for [PERSON] deciding between [OPTIONS]. Use these true skills, achievements, preferences, and constraints: [CAREER NOTES]. Use this market evidence: [JOB MARKET EVIDENCE]. Give 4-5 items per quadrant, distinguish skills I can improve from external hiring conditions, and attach evidence or uncertainty to every item. End with two 60-day actions, one networking hypothesis, and one gap to test before changing direction. Do not invent qualifications, salary data, or demand. Ask up to three questions only if needed.

Design a 75-minute SWOT workshop for [TEAM] focused on [DECISION]. Participants are [PARTICIPANTS], and available evidence is [EVIDENCE]. Provide a timed agenda, pre-work, rules for separating facts from assumptions, prompts for each quadrant, a method to cluster duplicates, and a scoring method that turns the list into three strategic actions. Include a facilitator script for challenging misplaced items without shutting down discussion. Do not create the SWOT itself. Ask up to three questions only if required details are missing.