Keep up with AI
in five minutes a week.
AI is changing work faster than anyone can track. I tell you what actually matters — in plain English — so you’re the sharpest person in the room.
Free · From the author of the AI essay read 100,000,000+ times.
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“Something Big Is Happening”
In February 2026 I wrote a letter to my non-tech friends about what AI was about to change. A hundred million people read it, and it was featured in Fortune, CNBC, The New York Times — pretty much every major outlet. I founded my first AI company at 19, I’ve backed many of the defining companies of the AI boom, and I spend my time translating AI news for everyone else. This newsletter is the sequel — what changed this week, and what it means for your work.
Read the essay →The latest developments,
explained in plain English.
We Finally Know What Happened in the Hugging Face Hack, And It’s Wilder Than Anyone Thought
The full breakdown of the Hugging Face hack, explained in plain English, and what it means for anyone who uses the internet.
An AI Just Got Someone Fired. Here’s What That Means for You.
For the first time, the call came from an AI — what happened, and what it signals for every job.
How to Actually Control AI Video
Draft owns motion. Style image owns look. Seedance paints over without inventing a new shot.
How to Run a Gauntlet Loop
The prompting method behind Claude of Duty — give the agent a bar it can’t talk its way around.
My GPT-5.6 Review: Second Place Has Never Been This Good
Tested for six weeks on real work — what it’s actually good for, in plain English.
How I Prompt Fable
The exact way I talk to the world’s best AI to get the results I get. Copy it.
The Ultimate Guide to Prompting AI Agents
Everything I know about getting AI to do what you want, in one guide.
My GPT-5.3-Codex Review: Full Autonomy Has Arrived
The release that changed how I work — the moment the essay was written about.
My GPT-5.5 Review: A Big Upgrade That Doesn’t Always Feel Like One
Measurably better everywhere — and why it doesn’t always feel that way.
Five minutes a week. Plain English, no PhD required. If a week is boring, you don’t hear from me.
I’m Matt Shumer.
My essay Something Big Is Happening was read more than 100 million times, and I’ve been explaining AI on CNBC, CBS, and CNN ever since. I founded my first AI company at 19 — HyperWrite now has over 5 million users — and I invented some of the tools the industry prompts with. I back companies like Groq and Replit. Forbes 30 Under 30. All told, my writing on AI has been seen over 500 million times. This newsletter is how I help everyone else keep up. More about me →
— Matt