ChatGPT prompt for a content calendar

Create a [CALENDAR LENGTH] content calendar for [BRAND OR SITE]. Our primary audience is [AUDIENCE], our main business goal is [BUSINESS GOAL], and the core topic or keyword theme is [TARGET KEYWORD]. Use this information about our product, expertise, existing content, offers, and constraints: [CONTENT CONTEXT]. We can publish [PUBLISHING CAPACITY].

Plan the calendar around genuine reader needs, not keyword repetition. First map the topic into distinct intent stages: foundational questions, comparison or evaluation questions, implementation questions, objections, and next-step questions. Identify what content should be a pillar page, supporting article, case study, newsletter, social post, or refresh of an existing page. Do not schedule two pieces that answer the same query unless they serve clearly different audiences or formats.

For each planned item, specify: publication week/date, working title, primary keyword or query, search intent, target reader, content format, funnel role, unique angle, key points or evidence needed, internal pages to link to, CTA, and one distribution action. Favor fewer substantial pieces over thin posts. Mark any title or claim that requires keyword research, customer evidence, legal review, or a subject-matter expert before publication.

Output three sections: (1) a concise content strategy showing the pillar-and-cluster logic and gaps to avoid; (2) the calendar as a Markdown table; and (3) a prioritized list of the first three pieces to produce, with a one-sentence reason for each. Keep title ideas specific enough to assign to a writer.

Before answering, check for duplicate intent and verify that every proposed content item has a distinct reader question and a plausible connection to our business goal. Do not invent search volumes, customer results, rankings, or competitor facts. Ask up to 3 clarifying questions only if a required input is missing.

Build a [DURATION] social content calendar for [BRAND] on [PLATFORMS]. Our audience is [AUDIENCE], and the campaign goal is [GOAL]. Use these approved themes, proof points, offers, and brand limits: [CONTEXT]. We can publish [CADENCE]. For each post, provide date, platform, hook, post format, core message, asset needed, CTA, and the source content it supports. Balance educational, proof, opinion, and conversion posts; do not repeat the same hook across platforms. Do not invent customer quotes or performance data. Output a calendar table plus three reusable post series. Check that every platform recommendation fits its native format and that claims are supported by my context.

Create a [TIMEFRAME] editorial refresh plan for [SITE] around [TOPIC]. Our target reader is [AUDIENCE]. Here is our existing content inventory with URLs, titles, traffic notes, and known issues: [INVENTORY]. Our business objective is [GOAL]. Classify each page as keep, update, consolidate, redirect, or retire, then schedule the highest-value work. For each scheduled item, state the reader intent, missing information, required subject-matter review, internal links to add, and success measure. Do not claim rankings or traffic causes not shown in the inventory. Output a decision table, calendar, and top-five priorities. Check that no two surviving pages compete for the same core intent.

Plan a [DURATION] launch content calendar for [OFFER]. The launch date is [DATE], the audience is [AUDIENCE], and the desired action is [CTA]. Use these confirmed messages, assets, objections, proof, and restrictions: [LAUNCH NOTES]. Map activity into pre-launch, launch week, and follow-up. For each asset, provide timing, channel, audience segment, job to be done, key message, dependency, owner type, and measurement. Include at least one useful educational piece that stands on its own. Do not invent testimonials, product capabilities, or deadlines. Output a timeline table and a list of missing assets. Check dependencies against the launch date and flag claims needing approval.