Create a content repurposing plan from the source material below. Preserve its verified claims, examples, and point of view; do not invent statistics, customer stories, quotes, research findings, or outcomes. Inputs - Source content and its core argument: [SOURCE CONTENT] - Audience, stage of awareness, and problem: [AUDIENCE AND PROBLEM] - Target keyword and search intent: [TARGET KEYWORD AND INTENT]
- Channels and publishing constraints: [CHANNELS AND CONSTRAINTS] - Goal and existing calls to action: [GOAL AND CTA] Produce a table with 8 distinct assets. For each include: channel and format; working title or hook; the specific source insight it uses; the audience question it answers; a 2–3 sentence outline; target keyword use if relevant; CTA; and the adaptation required to make it native to that channel. Include at least one search-led asset, one short-form social asset, one email or newsletter asset, and one sales-enablement or downloadable asset when those channels are available. Do not merely split the source into excerpts. Each asset must have a distinct job: explain a misconception, give a practical step, compare choices, surface an objection, provide a framework, or tell a supported example. For search content, match the stated intent and avoid keyword stuffing. For social content, make the first line understandable without the source. Flag any idea that requires evidence absent from the source. Finish with a 30-day priority sequence: publish order, reason for that order, and one reuse dependency. Before answering, check that all eight ideas are meaningfully different and that no claim exceeds the source. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [SOURCE CONTENT] | Paste or summarize the source asset and its key claims, examples, and evidence. | A 1,400-word article explaining how small B2B teams can qualify demos with five discovery questions; includes examples of budget, current workflow, stakeholder, timeline, and success criteria questions |
| [AUDIENCE AND PROBLEM] | Describe the intended audience, their awareness level, and the problem they need solved. | Sales managers at 10–100-person SaaS companies; they know discovery matters but reps run inconsistent first calls |
| [TARGET KEYWORD AND INTENT] | Give the main keyword and whether the searcher wants information, comparison, or action. | sales discovery questions; informational intent |
| [CHANNELS AND CONSTRAINTS] | List available channels, formats, brand rules, and resource limits. | Company blog, LinkedIn, weekly email, sales enablement PDF; no customer names or performance claims |
| [GOAL AND CTA] | State the business goal and any approved call to action. | Drive downloads of a discovery-call scorecard; CTA is “Download the scorecard” |
How to use
- Paste the source material or a detailed outline, including what evidence it actually contains.
- Name one primary keyword and its intent; do not force the same keyword into every channel.
- Check that each proposed asset adds a different reader benefit rather than changing only length or platform.
- Then send: “Expand asset [NUMBER] into a channel-ready draft using only the supported source claims.”
Variations
Video to articles
Use when a webinar, interview, or video needs written assets.
Repurpose this video transcript, [TRANSCRIPT], for [AUDIENCE] pursuing [GOAL]. Target keyword: [KEYWORD AND INTENT]. Available channels: [CHANNELS]. Produce six assets: two blog outlines, one FAQ, one LinkedIn post, one email, and one downloadable checklist. For each, cite the transcript section or speaker point it relies on and flag claims that need external verification. Do not convert spoken filler into written content or attribute claims to speakers inaccurately. Check that each asset answers a distinct audience question. Ask up to 3 questions only if a required input is missing.
SEO refresh
Use when an existing article needs new search-focused supporting pieces.
Create a supporting-content cluster around [EXISTING ARTICLE] for the keyword [PILLAR KEYWORD]. The target readers are [AUDIENCE], and our existing coverage is [CURRENT CONTENT]. Produce a pillar-and-supporting-page map with eight page ideas, distinct search intent, internal-link anchor suggestions, and evidence needed for each page. Identify cannibalization risks with the existing article. Do not promise rankings or invent keyword volume. Check that no two pages target the same primary intent without a stated differentiation. Ask up to 3 questions only if required input is missing.
Campaign reuse
Use when one campaign must supply multiple launch channels.
Turn [CAMPAIGN ASSET] into a two-week launch content plan for [AUDIENCE] and [OFFER]. Channels are [CHANNELS], with these publishing limits: [LIMITS]. Produce a calendar with post date, asset, message angle, CTA, source evidence, and production dependency. Include one awareness asset, one objection-handling asset, one proof asset only if proof is supplied, and one conversion asset. Do not invent results, testimonials, urgency, or discount details. Check that CTAs match the offer stage and that assets do not repeat the same angle. Ask up to 3 questions only if required input is missing.
Tips
- Treat the source as evidence, not as a script; extract its useful claims, then reshape them around a new audience question.
- Map each asset to one job in the buyer journey so a LinkedIn post, article, and email do not all make the same point.
- Use a transcript timestamp, article section, or research citation as a source field during planning; it makes fact checking much faster.
- Create search-led pages only when you can satisfy a distinct intent; close variants often compete with each other instead of expanding reach.
FAQ
How many pieces can I make from one article?
Enough to cover distinct audience questions and channels without repeating the same argument. Eight is reasonable only if the source contains several reusable insights.
Can AI add examples to make the content stronger?
It can suggest where examples would help, but it should label them as needed inputs rather than inventing evidence or customer results.
Should every repurposed asset use the same CTA?
Not necessarily. Match the CTA to the reader’s stage and channel, while keeping it aligned with the campaign goal.