ChatGPT prompts for content strategy

Build a search-led content strategy for [BRAND OR SITE] around [TARGET KEYWORD OR TOPIC]. Treat this as a recommendation based only on the information I provide and clearly label assumptions; do not claim live search rankings, competitor facts, traffic, or keyword volumes unless I supply them.

Inputs:
[BRAND AND OFFER]
[TARGET AUDIENCE]
[TARGET KEYWORD OR TOPIC]
[EXISTING CONTENT AND EVIDENCE]
[BUSINESS GOAL AND CONSTRAINTS]

Start by define the likely primary search intent, secondary intents, decision stage, and the exact job the reader is trying to complete. Identify what a genuinely useful page must answer, including caveats, examples, comparison criteria, tools, and proof needed for this topic. Separate information that needs subject-matter expertise or original evidence from content that can be responsibly synthesized.

Then produce:
1. A one-paragraph strategic thesis and a content-positioning angle that is credible for the brand.
2. A topic cluster with one pillar page and 6-10 supporting pages. For each, give target intent, unique reader question, preferred format, internal-link relationship, and overlap risk.
3. Three prioritized content briefs. Each must include a working title, audience, primary question, outline, evidence to obtain, differentiator, call to action, and claims to avoid.
4. A 90-day sequence showing what to publish, refresh, distribute, and measure first.
5. A measurement plan using leading signals and outcome signals appropriate to my goal, with thresholds I can set after baselining.

Avoid keyword stuffing and near-duplicate articles. Before answering, check that each proposed page has a distinct intent and that every recommendation connects to the stated audience and business goal. Ask up to 3 clarifying questions only if a required input is missing.

Create a writer-ready content brief for [TOPIC] aimed at [AUDIENCE] and supporting [BUSINESS GOAL]. Existing related pages are [EXISTING URLS OR SUMMARIES], and evidence we can use is [EVIDENCE]. Deliver a title, search intent, reader outcome, differentiated angle, H2 outline, questions each section answers, original examples or proof needed, internal links, CTA, and claims to avoid. Identify overlap with existing pages and recommend a merge or redirect only as a hypothesis. Do not invent search-volume, rankings, sources, or customer proof. Check that each section advances the reader’s task rather than repeating the keyword.

Audit this content inventory for the topic area [TOPIC]: [INVENTORY]. The audience is [AUDIENCE], our business goal is [GOAL], and current performance evidence is [METRICS OR NOTES]. Classify each item as keep, refresh, merge, redirect candidate, or retire candidate. For every decision, cite the page’s intent, freshness, evidence gaps, overlap, internal-link role, and risk of losing useful coverage. Then rank the top five actions by expected reader and business impact versus effort. Do not assume rankings or traffic not supplied. Check that two pages are not retained for the same primary reader question without a clear distinction.

Build a [TIME PERIOD] editorial calendar for [BRAND] serving [AUDIENCE]. Our priority topics are [TOPICS], production capacity is [CAPACITY], and business moments or launches are [DATES]. Provide a week-by-week table with content asset, reader intent, format, primary evidence needed, owner role, distribution reuse, CTA, and measurement signal. Balance foundational pages, supporting pieces, refreshes, and distribution rather than scheduling only new posts. Flag dependencies such as legal review, interviews, or data collection. Do not make up holidays, trends, or keyword volumes. Check that calendar items have distinct jobs and fit the stated capacity.