Create a set of 8 copy-paste AI prompts for an email marketer at [COMPANY OR BRAND]. The prompts should cover: campaign brief creation, promotional email drafting, newsletter drafting, lifecycle or triggered-email planning, subject-line and preheader options, segmentation hypotheses, A/B test design, performance analysis, and re-engagement or sunset messaging. Use these inputs: - Offer, product, and audience: [OFFER AND AUDIENCE] - Brand voice and approved claims: [BRAND RULES] - Email platform and available data: [PLATFORM AND DATA]
- Business goal and conversion event: [CAMPAIGN GOAL] - Compliance and deliverability rules: [COMPLIANCE RULES] - Existing examples or results: [REFERENCE MATERIAL] For each prompt, include a title, when to use it, a ready-to-paste prompt with input placeholders, and the exact requested output format. Drafting prompts must ask for a single primary action, a clear message hierarchy, mobile-friendly scannability, accessible link language, and a specific preheader that adds information rather than repeating the subject. Testing prompts must define one primary hypothesis, one success metric, a minimum decision rule, and what should remain constant. Do not invent performance data, customer testimonials, discounts, product features, legal claims, consent status, or personalization fields. Require the model to label assumptions and flag missing evidence. Do not recommend deceptive urgency, misleading sender names, hidden unsubscribe language, or buying lists. For regulated, financial, health, or comparative claims, require review by the appropriate owner before sending. Ask up to three clarifying questions only if a required input is missing. Before answering, check that each prompt names its intended audience, conversion action, required source material, and compliance check. Also check that no test conclusion is stated without sufficient data.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [COMPANY OR BRAND] | Your business name and a short description of what it sells. | Harbor Pantry, an online seller of shelf-stable Mediterranean cooking ingredients |
| [OFFER AND AUDIENCE] | The offer, customer segment, awareness level, and main customer need. | A fall pantry bundle for repeat customers who bought olive oil in the last year and want quick weeknight meals |
| [BRAND RULES] | Your voice, approved claims, prohibited language, and editorial standards. | Warm, practical, food-literate voice; no health claims; avoid 'gourmet' and excessive urgency |
| [PLATFORM AND DATA] | Your email platform, available fields, event data, and reporting limits. | Klaviyo with purchase history, browse events, and email engagement; no dietary-preference field |
| [CAMPAIGN GOAL] | The desired action and the business reason for the campaign. | Drive bundle purchases before October 15 |
| [COMPLIANCE RULES] | The consent, privacy, accessibility, legal, and deliverability requirements that apply. | Send only to opted-in US subscribers; clear unsubscribe link; follow CAN-SPAM and internal accessibility checklist |
| [REFERENCE MATERIAL] | Relevant past emails, landing-page copy, customer research, and campaign results. | Three recent newsletters, bundle landing page, and results from last year's olive oil campaign |
How to use
- Paste your approved offer details, audience definition, and claims rules before generating any copy.
- Use the prompt pack to create a campaign brief first, then draft copy against that brief.
- Verify every price, deadline, feature, link destination, and claim against source material before loading it into the email platform.
- Follow up with: "Create an A/B test for the approved draft that changes only the subject line and defines the decision rule."
Variations
Launch email
Use this for a single product or feature announcement.
Draft a launch email for [PRODUCT OR FEATURE] aimed at [AUDIENCE]. Use only [APPROVED FACTS], [PRICE OR AVAILABILITY], and [BRAND VOICE]. Produce one mobile-first email with subject line, preheader, headline, body, one primary CTA, and optional FAQ link copy. Explain the customer problem, what changed, and the next action without inventing benefits, testimonials, scarcity, or compatibility. Keep it under [WORD LIMIT] words. Flag claims needing approval and check that the CTA destination matches [LANDING PAGE].
Welcome flow
Use this to plan onboarding for new subscribers.
Design a [NUMBER]-email welcome flow for [AUDIENCE] after they subscribe through [SOURCE]. The goal is [GOAL], using [APPROVED CONTENT AND OFFERS] and [AVAILABLE DATA]. For each email, provide send timing, audience rule, purpose, subject-line direction, message outline, primary CTA, and exit condition. Explain how the sequence avoids repeating the same promise. Do not assume consent beyond [CONSENT STATUS], create false urgency, or use data fields that do not exist. Include suppression and unsubscribe considerations.
Campaign analysis
Use this after a campaign has enough results to review.
Analyze this email campaign using [CAMPAIGN DATA], [AUDIENCE DEFINITION], [EMAIL COPY], and [BENCHMARK CONTEXT]. Produce a short report with delivery, opens if reliable, clicks, conversions, revenue if supplied, unsubscribes, and complaints. Distinguish observed results from hypotheses about causes. Identify one likely message issue, one audience or offer issue, and two tests for the next send. Do not claim statistical significance without the data needed to assess it, and flag tracking gaps or deliverability concerns.
Tips
- Build the campaign brief before asking AI for subject lines; a subject line cannot compensate for an unclear offer or undefined audience.
- Treat open rate cautiously because privacy features can distort it; prioritize clicks, conversions, revenue, unsubscribes, and complaint signals where available.
- Test one meaningful variable at a time, such as value framing or subject line, and keep audience, send time, and offer stable when possible.
- Use the exact approved landing-page facts as source material so email copy does not introduce claims that the destination page cannot support.
FAQ
Can AI write email marketing copy from a product URL alone?
It can summarize what it sees, but provide approved offer details and claims rules. URLs may be outdated, incomplete, or include wording that is not approved for email.
How many subject lines should I ask for?
Ask for a small set of distinct approaches, often five to ten, then select candidates based on the campaign brief rather than chasing novelty.
Can AI decide the winning A/B test?
It can calculate and interpret results when given sufficient data and a decision rule, but it should not infer causality or significance from incomplete data.