Act as a senior Meta performance marketer planning a Facebook and Instagram campaign for [OFFER]. My business context is [BUSINESS CONTEXT], the primary customer is [TARGET AUDIENCE], and the campaign goal is [CAMPAIGN GOAL]. Use this voice and positioning guidance: [BRAND VOICE AND PROOF]. My budget, market, timing, and restrictions are [BUDGET AND CONSTRAINTS]. Create a launch-ready campaign brief. Do not claim that any audience, conversion rate, or policy outcome is guaranteed. Do not invent customer testimonials, results, pricing details, or product capabilities. Produce these sections:
1. Campaign objective: recommend the appropriate Meta objective and conversion event, explain the choice in two sentences, and state the landing-page action that must match it. 2. Audience plan: give one broad/prospecting audience, one interest or behavior test only where it is defensible, and one retargeting audience. State exclusions, estimated recency windows, and the message each audience should receive. Do not suggest sensitive personal-attribute targeting. 3. Creative test matrix: propose 4 distinct angles, not four rewrites of the same claim. For each, provide the hook, visual concept for a 9:16 placement, primary text under 125 words, headline under 40 characters, CTA, and proof needed to support it. 4. Account structure: lay out campaigns, ad sets, ads, placements, optimization event, budget split, and a realistic first test duration. Separate prospecting from retargeting. 5. Measurement and decisions: list the funnel metrics to watch, what each diagnoses, and pre-set actions for weak click-through rate, weak landing-page conversion, and rising frequency. Before answering, check that every claim is supported by my inputs and flag missing proof. Also check that the creative angles are meaningfully different and that copy does not make prohibited or unsubstantiated claims. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [OFFER] | Describe the product or service, price or pricing range, and the action you want someone to take. | $49/month bookkeeping software for US freelancers; free 14-day trial; goal is completed trial signup. |
| [BUSINESS CONTEXT] | Provide your company type, market, landing-page destination, and relevant current campaign situation. | Small SaaS company serving US sole proprietors; traffic goes to /freelancer-bookkeeping; no previous Meta campaigns. |
| [TARGET AUDIENCE] | Describe the customer segment, their job or situation, problem, buying trigger, and likely objections. | Freelance designers and consultants with uneven monthly income who track receipts in spreadsheets and worry about quarterly taxes. |
| [CAMPAIGN GOAL] | State the measurable goal, such as qualified demos, purchases, leads, or email signups. | Generate 120 completed trial signups in 30 days while learning which message produces qualified users. |
| [BRAND VOICE AND PROOF] | Add voice guidance plus only the facts, reviews, outcomes, and differentiators you can substantiate. | Calm, practical, non-technical. Supported proof: automatic receipt matching, quarterly tax estimate, and 4.7/5 average from 312 verified reviews. |
| [BUDGET AND CONSTRAINTS] | State daily or total budget, locations, dates, creative resources, compliance limits, and exclusions. | $100/day for 30 days, US only, three founder-shot vertical videos available, no income or tax-savings promises. |
How to use
- Paste the prompt into ChatGPT, Claude, or Gemini and replace every bracketed field with campaign facts.
- Compare the recommended conversion event with the action and tracking actually available on your landing page.
- Check each ad claim against a source you could provide to Meta or a customer before publishing.
- Follow up with: “Turn angle 2 into three 20-second UGC video scripts using only the approved proof above.”
Variations
Creative Brief
Use this when the campaign structure exists and you need a focused creative production brief.
Create a Meta ad creative brief for [PRODUCT] aimed at [AUDIENCE] to achieve [ACTION]. Use only these approved claims and assets: [APPROVED PROOF AND ASSETS]. Give me five distinct creative concepts for Reels and Stories. For each, include a first-two-seconds hook, shot list, on-screen text, spoken script under 25 seconds, primary text, headline, CTA, and the claim evidence required. Avoid personal-attribute language, invented results, and duplicate angles. Flag any concept that needs proof I have not supplied.
Retargeting Ads
Use this when visitors or video viewers need a reason to return and act.
Write a Meta retargeting plan for people who [PRIOR ACTION] but did not [DESIRED ACTION]. The offer is [OFFER], and these are the approved objections, proof, and incentives: [APPROVED MATERIAL]. Create three ads for 1–7 day visitors and three for 8–30 day visitors. Give each a message angle, primary text, headline, CTA, and frequency caution. Do not repeat prospecting copy or invent urgency, discounts, testimonials, or product facts. Explain which exclusions keep purchasers and recent converters out.
Campaign Audit
Use this when existing Meta results need diagnosis before increasing spend.
Audit this Meta campaign using [CAMPAIGN RESULTS], [FUNNEL BENCHMARKS OR HISTORY], and [CAMPAIGN SETUP]. Separate observations from hypotheses. Identify the most likely bottleneck across delivery, creative attention, click quality, landing-page conversion, and audience saturation. Give a prioritized list of no more than five tests, each with a single variable, expected signal, budget or duration, and stop rule. Do not call a metric good or bad without stating the comparison baseline. Flag tracking gaps that prevent a reliable conclusion.
Tips
- Build creative tests around different buyer motivations, such as time saved, risk reduced, status gained, or a specific workflow problem; changing only the opening line does not produce a useful test.
- Keep prospecting and retargeting separate because a site visitor needs proof and objection handling, while a cold audience first needs relevance and comprehension.
- Match the Meta optimization event to the deepest event that has enough volume to learn from; optimizing for clicks can hide poor post-click intent.
- Save the exact version of every ad, landing page, audience, and date range with results so a later winner can be explained rather than guessed.
FAQ
Can AI create Facebook ads that comply with Meta policy?
It can help draft them, but policy compliance depends on the final copy, targeting, creative, landing page, and current Meta rules. Check sensitive-attribute language and every performance claim before publishing.
How many ads should I test at launch?
Test enough genuinely different angles to learn, usually three to five, without spreading a small budget so thinly that none receives meaningful delivery. The right number depends on budget and conversion volume.
Should I use interest targeting or broad targeting?
Test both only when interest targeting has a credible connection to the buyer. Broad targeting often works best when the offer, creative, tracking, and conversion signal are strong.