Audit my Instagram account for [BUSINESS OR CREATOR] using the account information below. My goal is [PRIMARY GOAL], and the people I need to reach are [TARGET AUDIENCE]. My brand voice and boundaries are [VOICE AND BOUNDARIES]. Here are my profile, recent content, and metrics: [ACCOUNT MATERIALS]. My current offer and conversion path are [OFFER AND CTA]. Do not assume an algorithm change, invent analytics, or recommend trends that conflict with my voice, accessibility needs, or audience trust. Separate observations supported by my materials from hypotheses that need testing. Produce: 1. A scorecard for profile clarity, positioning, content pillars, visual consistency, Reel hooks and retention signals, captions, community interaction, accessibility, and conversion path. For each, cite the supplied evidence and assign high, medium, or low priority.
2. The three biggest audience-friction points, including what a first-time visitor may misunderstand or fail to do. 3. A content-pillar plan with 3-4 pillars, the audience need each serves, suitable formats, and examples drawn from my actual topics. 4. A 14-day publishing plan with post format, opening hook, outline, caption purpose, CTA, and Story support. Vary Reels, carousels, Stories, and static posts only when they suit the idea. 5. Five specific profile, bio, pinned-post, Highlight, or link-in-bio changes, ordered by expected impact. 6. A simple test plan naming one variable, success metric, baseline, review window, and decision rule for each test. Ask up to 3 clarifying questions only if a required input is missing. Before answering, check that each recommendation maps to my stated goal and flag suggestions that require data I have not supplied.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BUSINESS OR CREATOR] | Describe the account owner, niche, and what the account represents. | Maya Chen, a Seattle ceramicist selling small-batch tableware |
| [PRIMARY GOAL] | State the main outcome, such as qualified inquiries, email signups, sales, or community growth. | Increase qualified custom-order inquiries for wedding and restaurant projects |
| [TARGET AUDIENCE] | Describe the specific people you want to attract and their relevant needs. | Pacific Northwest couples and independent restaurant owners who value handmade table settings |
| [VOICE AND BOUNDARIES] | State the tone, topics to avoid, visual rules, and claims you will not make. | Warm, process-led, practical; no scarcity pressure, no claims that handmade work is perfect, captions include image descriptions |
| [ACCOUNT MATERIALS] | Paste the bio, recent posts or transcripts, content links or descriptions, and available metrics. | Bio: ‘Hand-thrown tableware in Seattle’; last 12 posts include glazing clips, finished mugs, one restaurant commission, and studio updates; Reels average 2,100 views, carousels average 140 saves |
| [OFFER AND CTA] | Describe what you offer and exactly where you currently ask people to go or act. | Custom dinnerware sets and small retail drops; current bio link goes to a contact form |
How to use
- Paste your bio, recent post captions or Reel transcripts, and metrics such as reach, saves, shares, profile visits, and link clicks.
- Include both stronger and weaker posts so the audit can find useful contrasts.
- Check recommendations against your capacity, product availability, and any regulated or sensitive claims in your niche.
- Follow up with: “Write the first three carousel outlines in my voice, with alt-text notes and no unsupported claims.”
Variations
Reels review
Use this to diagnose a set of short videos before making more.
Review these [NUMBER] Instagram Reels for [GOAL]: [REEL TRANSCRIPTS AND METRICS]. My audience is [AUDIENCE], and my voice rules are [VOICE RULES]. For each Reel, assess the first-second hook, clarity without sound, pace, payoff, on-screen text, caption, CTA, and likely reason for its metric pattern. Then propose three revised concepts using my existing subject matter. Do not claim you can see retention data unless I provide it. Ask up to 3 questions only if required inputs are missing. Check that every proposed hook accurately represents the eventual payoff and does not use misleading curiosity gaps.
Profile conversion
Use this when profile visits are not turning into inquiries or clicks.
Audit this Instagram conversion path: [BIO], [PINNED POSTS], [HIGHLIGHTS], [LINK DESTINATION], and [PROFILE METRICS]. My offer is [OFFER], for [AUDIENCE]. Produce a first-visit journey map, a rewritten bio within Instagram's limit, three pinned-post concepts, Highlight titles and contents, and a revised CTA path. Keep claims limited to what I can substantiate and avoid urgency that is not real. Ask up to 3 questions only if needed. Check that a visitor can identify who the offer is for, what to do next, and what happens after clicking.
Content calendar
Use this to plan a month of posts around a defined offer.
Create a four-week Instagram content calendar for [ACCOUNT] promoting [OFFER] to [AUDIENCE]. Use these proven topics and recent performance notes: [CONTENT EVIDENCE]. My publishing capacity is [CAPACITY] and my voice is [VOICE]. Provide weekly themes, formats, hooks, key beats, captions' job, CTA, Story follow-ups, and repurposing options. Balance trust-building, education, proof, and invitation; do not make every post promotional. Ask up to 3 questions if necessary. Check that each CTA matches the audience's stage and that the calendar is possible within my stated capacity.
Tips
- Audit saves, shares, profile visits, and link actions separately; high reach alone does not show that content supports your business goal.
- A Reel hook should promise the actual payoff delivered in the video, not merely create suspense that the content cannot satisfy.
- Use captions to add context, objections, and next steps rather than transcribing the video word for word.
- Record a baseline before changing profile elements so you can tell whether a new bio or pinned post improved conversion.
FAQ
Can AI audit an Instagram account without access to it?
It can analyze the materials and metrics you provide. It should label conclusions as hypotheses when it lacks post-level data, audience insights, or visual context.
Which Instagram metrics matter most in an audit?
Use metrics tied to your goal: saves and shares for useful content, profile visits for discovery, and clicks, inquiries, or sales for conversion. Compare similar formats over a consistent time period.
Will an audit make my account sound generic?
Not if you supply voice rules, examples you like, and boundaries. Reject recommendations that require a format or tone you cannot sustain.