Write Instagram caption options and music direction for this post. The post format and visuals are [POST FORMAT AND VISUALS]. The point of the post is [POST GOAL AND MESSAGE]. My voice and audience are [CREATOR VOICE AND AUDIENCE]. The required facts, call to action, tags, disclosures, and restrictions are [POST REQUIREMENTS]. My music licensing or account constraints are [MUSIC CONSTRAINTS]. First, identify the strongest opening angle from the visual and goal. Then give 5 distinct caption options, each with a different approach: direct hook, personal observation, practical takeaway, community prompt, and concise editorial. Keep the first line useful before the “more” cut. Write captions in my stated voice, not generic influencer language. For each option, provide: the caption, a first-line hook, a recommended line-break pattern, one natural call to action, and 3–8 relevant hashtags only if hashtags fit my niche. Do not add claims, statistics, product benefits, partnerships, locations, or personal experiences that I did not provide. Include required ad disclosure at the beginning when applicable. Then suggest 3 music directions, not copied lyrics: describe the tempo, mood, genre, and the kind of moment that should land with the beat. Name specific tracks only if I say they are available and properly licensed for this account; otherwise provide searchable audio descriptors. Mention if original sound, ambient audio, or silence would better serve an educational or sensitive post. Finish by recommending the best option and explaining why it matches the format and intended action. Ask up to 3 clarifying questions only if a required input is missing. Before answering, check that every caption is readable on mobile and that no required disclosure, factual constraint, or rights limitation was omitted.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [POST FORMAT AND VISUALS] | Describe whether it is a Reel, carousel, photo, or Story and what viewers see. | A 22-second Reel showing a ceramicist trimming a blue mug, then opening the kiln and pouring coffee into the finished piece. |
| [POST GOAL AND MESSAGE] | State the single action or understanding you want the post to create. | Get local customers to save the post and visit the studio sale on Saturday. |
| [CREATOR VOICE AND AUDIENCE] | Describe your usual voice, audience, and examples of language you use or avoid. | Warm, observant, lightly technical; audience is homeware buyers and local makers. Avoid trendy slang and hard-sell language. |
| [POST REQUIREMENTS] | List verified facts, CTA, tags, disclosures, brand rules, and topics to avoid. | Sale is Saturday, 10 a.m.–3 p.m., at 81 Maple Street, Providence. Tag @riverbendceramics. No discount claim. Include #ProvidenceRI only if it fits. |
| [MUSIC CONSTRAINTS] | State whether you can use the Instagram music library, licensed tracks, original audio, or no music. | Business account with access to the Instagram commercial music library; do not name tracks unless their availability is confirmed. |
How to use
- Describe what the viewer sees in sequence, especially the first two seconds of a Reel or the first carousel slide.
- Paste non-negotiable facts, disclosures, and account restrictions so the captions cannot improvise them.
- Choose one caption that gives a clear reason to act, then verify names, dates, product claims, and sponsored-content labeling before posting.
- Follow up with: “Turn option 2 into a 15-second on-screen text script with timestamps, keeping the same factual limits and call to action.”
Variations
Reel text script
Use this when you need on-screen text and a caption for a short video.
Create a 20–30 second Instagram Reel text script and caption for [VIDEO SEQUENCE]. The viewer should [DESIRED ACTION], and my voice is [VOICE AND AUDIENCE]. Required facts and disclosures are [REQUIRED FACTS]. Give timestamps, concise on-screen text, a caption under 120 words, a CTA, and three audio directions based on [AUDIO RIGHTS]. Do not invent claims or quote lyrics. Ask up to 3 questions only if necessary. Check that the hook appears in the first two seconds and every required fact is accurate.
Carousel caption
Use this when slides carry the teaching and the caption should add context.
Write an Instagram carousel caption for [CAROUSEL TOPIC AND SLIDES]. My audience is [AUDIENCE], and the desired next step is [CTA]. Use this voice: [VOICE]. Include these verified facts and limitations: [FACTS AND RESTRICTIONS]. Return three captions with different opening lines, a short comment prompt, and 3–6 niche-relevant hashtags only if useful. Do not repeat every slide verbatim or invent examples. Ask up to 3 questions only if inputs are missing. Check that the caption adds context rather than duplicating the carousel.
Sponsored post
Use this for a paid partnership that needs clear disclosure and factual restraint.
Draft compliant Instagram captions for a sponsored [POST FORMAT] about [PRODUCT OR BRAND]. My honest experience and approved product facts are [APPROVED FACTS]. Required disclosure, brand wording, tags, links, and prohibited claims are [CAMPAIGN RULES]. My audience and voice are [VOICE AND AUDIENCE]. Produce three caption options with disclosure placed first, a clear CTA, and no unsupported performance, health, or comparative claim. Ask up to 3 questions only if necessary. Check that each caption separates personal opinion from approved factual claims.
Tips
- Put the post’s reward in the first line: a result, observation, or useful tension that makes the visual worth watching.
- For a Reel, choose audio after deciding the edit rhythm; a popular sound that fights the cuts makes the post feel accidental.
- Business and sponsored accounts often have audio restrictions, so treat a track suggestion as a creative direction until availability is confirmed in the app.
- If the post contains a product claim, preserve the exact approved wording and place the partnership disclosure where viewers will see it immediately.
FAQ
Should captions include hashtags?
Use a small set when they help classify a niche, location, or community. They are not a substitute for a clear opening, useful post, and relevant call to action.
Can AI pick a trending song for my Reel?
It can suggest a sound direction, but it cannot reliably confirm what is trending, available to your account, or licensed for commercial use at posting time. Check inside Instagram.
How long should an Instagram caption be?
Match length to the job. A visual reveal may need one or two lines, while a tutorial or founder story can use a longer caption if the first line earns the expansion.