Build an integrated marketing campaign for the offer below. OFFER: [OFFER] TARGET AUDIENCE: [TARGET AUDIENCE] CAMPAIGN OBJECTIVE: [CAMPAIGN OBJECTIVE] PROOF AND CONSTRAINTS: [PROOF AND CONSTRAINTS] BUDGET, CHANNELS, AND TIMELINE: [BUDGET, CHANNELS, AND TIMELINE] Start by defining the primary audience segment, the job or problem it is trying to solve, the triggering moment, and the main objection. Do not assume motivations or demographics that I have not supplied. Turn the offer into one specific promise, supported only by the proof provided. If a required input is missing, ask up to 3 clarifying questions.
Produce a campaign brief with these sections: 1. Objective, primary conversion event, secondary metric, and baseline or target where supplied. 2. Audience insight, message hierarchy, proof points, and objection handling. 3. One campaign concept with a short name and a single consistent angle. 4. A channel plan in a table: channel, audience role, asset, message, CTA, cadence, owner, and measurement. 5. Draft copy for one landing-page hero, three paid or organic social posts, one email, and two ad headlines. Keep every claim supportable. 6. A two-week test plan with one variable per test, success rule, and stop rule. Use one primary CTA, unless different funnel stages require a clearly explained secondary CTA. Distinguish awareness metrics from conversion metrics. Avoid vague claims such as "save time" unless the supplied proof quantifies or demonstrates them. Before answering, check that every asset reinforces the same offer and that no metric is presented as a guaranteed outcome. Flag missing proof, compliance risk, or channel assumptions.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [OFFER] | Describe what you are promoting, its price or terms, and what a prospect receives. | A 14-day free trial of LedgerLift, invoicing software for small agencies; no credit card required; paid plans start at $39 per month. |
| [TARGET AUDIENCE] | Describe the specific segment, its role, situation, and buying context. | US agency owners with 3-15 employees who send recurring client invoices and currently track overdue invoices in spreadsheets. |
| [CAMPAIGN OBJECTIVE] | State the desired conversion event and any target or current baseline. | Generate 250 trial starts in October; current landing-page trial conversion is 4.2%. |
| [PROOF AND CONSTRAINTS] | List approved claims, customer evidence, brand rules, legal limits, and claims you cannot make. | Approved proof: users can schedule invoices and send payment reminders; do not claim collections improve; use a practical, non-hype tone. |
| [BUDGET, CHANNELS, AND TIMELINE] | State available spend, usable channels, campaign dates, and team capacity. | $6,000 paid social budget, email list of 8,400, LinkedIn organic, four weeks, one designer and one copywriter. |
How to use
- Give one narrow audience segment and name the conversion event that matters most.
- Paste approved proof and prohibited claims so the campaign does not create compliance problems.
- Check that channel assets use the same promise and that the test plan changes one variable at a time.
- Follow up with: "Create the landing-page wireframe and copy for the winning [CHANNEL] angle, keeping the same proof limits."
Variations
Launch campaign
Use this when introducing a new product or feature.
Plan a launch campaign for a new product or feature. PRODUCT OR FEATURE: [PRODUCT OR FEATURE] AUDIENCE: [AUDIENCE] RELEASE DATE: [RELEASE DATE] APPROVED PROOF: [APPROVED PROOF] AVAILABLE CHANNELS: [AVAILABLE CHANNELS] Produce a three-phase plan for pre-launch, launch week, and follow-through. For each phase, specify the audience, message, asset, CTA, owner, dependency, and success metric. Draft a launch email, announcement post, and landing-page hero. Include a readiness checklist covering positioning, support documentation, analytics, and sales enablement. Flag any claim that lacks proof and ask up to 3 questions only if needed.
Paid social campaign
Use this when creating testable ads for one paid channel.
Create a paid social campaign plan for [PLATFORM]. OFFER: [OFFER] AUDIENCE AND TARGETING: [AUDIENCE AND TARGETING] APPROVED CLAIMS: [APPROVED CLAIMS] BUDGET AND DURATION: [BUDGET AND DURATION] CONVERSION EVENT: [CONVERSION EVENT] Return three distinct message angles, each with primary text, headline, description, visual direction, CTA, and objection addressed. Then provide a budget split and test matrix with one variable per test. Include tracking requirements and a decision rule for pausing or scaling. Keep claims within the supplied evidence and do not invent performance forecasts.
Nurture campaign
Use this when prospects need education before a sales conversation or purchase.
Write an email nurture campaign for prospects evaluating [OFFER]. AUDIENCE STAGE: [AUDIENCE STAGE] PAIN POINTS: [PAIN POINTS] PROOF ASSETS: [PROOF ASSETS] PRIMARY CTA: [PRIMARY CTA] SENDING CONSTRAINTS: [SENDING CONSTRAINTS] Create a five-email sequence with send timing, subject line, preview text, goal, key message, proof used, body copy, and CTA for each email. Move from problem recognition to evaluation without repeating the same argument. Identify the behavioral trigger that should remove someone from the sequence. Check that every customer claim maps to a supplied asset and that the CTA matches the audience stage.
Tips
- Choose a single conversion event for the campaign; a campaign optimized for trial starts and one optimized for qualified demos need different audiences and messages.
- Give the model a list of approved proof, including the source of each statistic, before asking it to write ads or landing pages.
- Keep paid tests interpretable by changing one material element at a time: audience, offer, creative angle, or landing page, not all four.
- Set a stop rule before launch, such as a maximum cost per trial after a minimum number of clicks, so weak campaigns do not linger on instinct.
FAQ
Can Claude create a whole marketing campaign?
It can draft the brief, assets, and test plan. The campaign still needs customer evidence, brand approval, tracking setup, and performance review.
How many campaign concepts should I test?
Start with two or three materially different angles, not small wording variations. Each should address a distinct supported problem, outcome, or objection.
Should the same CTA appear in every asset?
Usually yes within one funnel stage. Use a different CTA only when the audience is at a genuinely different stage and the measurement plan separates the outcomes.