Prompts / SEO & Content Marketing

ChatGPT prompt for a press release

This prompt creates a press release that gives journalists the facts, context, and contact details they need. Use it for a real announcement with a defensible news angle, not routine marketing copy.

PromptOpen ChatGPTOpen Claude
Draft a press release announcing [ANNOUNCEMENT] from [ORGANIZATION]. The intended audience is [MEDIA AND STAKEHOLDERS], and the newsworthy reason this matters now is [NEWS ANGLE]. Use only these approved facts, dates, figures, product details, quotes, background, and contact information: [APPROVED MATERIAL]. The release will be distributed on [RELEASE DATE] from [DATELINE].

Write in an AP-style, factual news format. Start with a specific headline that states the announcement rather than making a promotional claim. Add a concise subheadline only if it supplies meaningful context. In the first paragraph, answer who, what, when, where, and why it matters. Use the next paragraphs to explain the change, its practical significance, relevant availability or eligibility details, and the most useful supporting facts.

Include one attributed quote from [SPOKESPERSON], using only supplied quote language or clearly marked quote points. If I provide quote points rather than approved wording, draft a proposed quote and label it “for approval,” rather than presenting it as a real quote. Add a short “About [ORGANIZATION]” boilerplate based only on supplied information and a media contact block. Keep the body between 400 and 650 words unless the materials justify a shorter release.

Avoid superlatives, vague claims of leadership, unsupported market figures, fake urgency, and calls to buy. Do not invent customers, partnerships, executive titles, locations, statistics, or quotes. Flag any assertion that needs legal, regulatory, investor-relations, or partner approval.

Output: headline, optional subheadline, release body, boilerplate, media contact, and a separate “approval flags” list. Before answering, check that the lead contains all five Ws and that every quote and factual claim is traceable to my approved material. Ask up to 3 clarifying questions only if a required input is missing.

Fill in

PlaceholderWhat to enterExample
[ANNOUNCEMENT]Describe the specific launch, partnership, milestone, event, or other news being announced.the opening of a second outpatient physical therapy clinic in Arlington, Virginia
[ORGANIZATION]Enter the company or organization name and any required style preferences.Harbor Physical Therapy
[MEDIA AND STAKEHOLDERS]Enter the journalists, customers, partners, employees, or other readers the release should serve.local health reporters, referring physicians, current patients, and prospective clinicians
[NEWS ANGLE]Explain why the announcement matters now and what makes it relevant beyond internal promotion.the clinic adds evening appointments and a pelvic health program in an area where the practice has had a waitlist
[APPROVED MATERIAL]Paste approved facts, dates, figures, descriptions, boilerplate, quote text or quote points, and contact details.New clinic opens November 3 at 2150 Wilson Boulevard, Suite 420. It has six treatment rooms and is accepting appointments. Evening hours are Tuesday and Thursday until 7 p.m. Pelvic health services are provided by licensed therapists. Harbor was founded in 2014 and operates one clinic in Falls Church. Proposed quote points: demand from Arlington patients, longer appointment hours, and welcoming Dr. Dana Lee as clinic director. Media: Erin Walsh, [email protected], 703-555-0184.
[RELEASE DATE]Enter the planned distribution date.October 15, 2026
[DATELINE]Enter the city and state or country used at the start of the release.ARLINGTON, Va.
[SPOKESPERSON]Enter the approved name and title of the person to quote.Dana Lee, PT, DPT, clinic director

How to use

  1. Gather approvals for facts, dates, names, quotes, and contact information before generating a draft.
  2. Paste only material that has been cleared for public release, especially if the news involves customers, financial results, or regulation.
  3. Confirm the lead explains why an outside reader should care, then route approval flags to the appropriate owner.
  4. Follow up with: “Create three journalist pitch angles from this release, each with a subject line and no claims beyond the approved material.”

Variations

Event announcement

Use this to announce an event with practical attendee information.

Variation
Write a factual press release for [EVENT] hosted by [ORGANIZATION] on [DATE] at [LOCATION]. The intended attendees and media are [AUDIENCE]. Use these approved program details, speakers, registration information, accessibility notes, and contact details: [MATERIAL]. Lead with what is happening and why it matters to the local or industry audience. Include date, time, location, registration or attendance instructions, and a quote from [SPOKESPERSON] only if provided or clearly marked for approval. Output a 350–500 word release, boilerplate, contact block, and approval flags. Do not invent speakers, sponsors, attendance figures, or availability. Check that all logistical details are present and consistent.

Funding news

Use this for a financing announcement that needs precise, approved language.

Variation
Draft a press release about [COMPANY] raising [ROUND AND AMOUNT], led by [INVESTOR], for [PURPOSE]. The audience is [MEDIA]. Use only these approved details, investor names, prior funding facts, quotes, and boilerplate: [APPROVED FACTS]. Write a factual headline and lead with the company, amount, round, lead investor, and intended use of funds. Explain the company’s product and traction only where supported. Include attributed quotes from [COMPANY SPOKESPERSON] and [INVESTOR SPOKESPERSON] only if source language is provided; otherwise label drafts for approval. Output 450–650 words plus an approval checklist. Check every financial figure, investor reference, and claim against the supplied facts.

Product launch

Use this for a product or feature release with verified availability details.

Variation
Write a media-ready press release for [ORGANIZATION] launching [PRODUCT OR FEATURE]. It is for [TARGET USER], available [AVAILABILITY], and solves [USER PROBLEM]. Use these approved capabilities, limitations, pricing details, customer evidence, quote points, and contacts: [MATERIAL]. Explain what changed, who can use it, and the practical outcome without calling it revolutionary or best-in-class. Include one quote from [SPOKESPERSON], labeled for approval if it is based on points rather than an approved quote. Output a 400–600 word release, boilerplate, media contact, and claims needing verification. Check that feature claims do not exceed the approved material.

Tips

  • A release needs an external news angle; “we are excited” is not a reason for a journalist to cover an announcement.
  • Separate approved quotes from talking points. An AI-drafted quote can be useful, but it must be reviewed and attributed only after approval.
  • Put operational details where reporters can find them quickly: dates, locations, availability, eligibility, and a reachable media contact.
  • Use the same name, title, product capitalization, and number formatting throughout the draft to prevent small credibility errors.

FAQ

Can AI create quotes for a press release?

It can draft proposed wording from approved points, but those words should be labeled for approval and cleared by the attributed person or communications owner.

How long should a press release be?

Many announcements fit in 400 to 650 words. Make it shorter when the news is simple; do not add filler to reach a target length.

Is a press release the same as a media pitch?

No. A release is a factual announcement document, while a pitch is a brief, tailored message explaining why a particular reporter may care.

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