Create a copy-paste prompt library for product marketing of [PRODUCT]. The target market is [TARGET CUSTOMER], and the product facts, constraints, pricing, and current evidence are [PRODUCT AND EVIDENCE]. Our business objective is [BUSINESS OBJECTIVE]. The competitive context and approved claims are [COMPETITIVE CONTEXT]. Build 10 prompts for the most useful product-marketing tasks: positioning, ideal-customer profile, messaging hierarchy, launch brief, landing-page brief, customer interview synthesis, competitive comparison, sales battlecard, release announcement, and campaign hypothesis. Replace a task only if a supplied objective makes another task materially more useful. Each prompt must request a specific artifact, name its audience and decision it supports, identify the facts required before drafting, and separate evidence from assumptions. Require the AI to use customer language only when it is in the supplied research; it may not fabricate testimonials, quantified outcomes, feature availability, competitor claims, pricing, legal claims, or market data.
For positioning, require category, target segment, urgent problem, differentiated capability, proof, and limits. For launch work, require audience, message, channels, readiness dependencies, success metric, and owner. For sales material, require objection, approved response, proof source, and when not to use the claim. For each item, output: task name, the complete prompt, required inputs, expected deliverable, and a factual-risk check. Before answering, verify every prompt could produce a decision-ready artifact rather than generic marketing copy, and flag where the supplied evidence cannot support a differentiation claim. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PRODUCT] | Describe the product, its current stage, and the feature or offer being marketed. | LedgerLoop, an accounts-payable approval tool for mid-market finance teams; launching a three-way-match workflow |
| [TARGET CUSTOMER] | Define the target segment, buyer role, user role, and relevant situation or trigger. | US controllers at 200–1,000 employee manufacturers; the controller buys and AP clerks use it after invoice exceptions increase |
| [PRODUCT AND EVIDENCE] | Paste verified product facts, pricing, research notes, usage data, and known limitations. | Connects to NetSuite and QuickBooks; launch feature matches PO, receipt, and invoice; price starts at $900/month; beta users reported fewer manual follow-ups but no quantified study is complete. |
| [BUSINESS OBJECTIVE] | State the outcome sought, such as activation, pipeline, expansion, or a new-segment launch. | Create qualified demo pipeline for the new workflow while improving existing-customer adoption |
| [COMPETITIVE CONTEXT] | List alternatives, verified competitor information, approved comparisons, and prohibited claims. | Customers also use spreadsheets and Bill.com. Approved claim: LedgerLoop supports configurable approval routing. Do not claim lower cost or faster implementation than competitors. |
How to use
- Paste only approved product facts and label research quotes or metrics with their source and date.
- Pick prompts based on the decision you need next, such as choosing a segment or equipping sales for a known objection.
- Require claim sources in every outward-facing draft, then remove or qualify claims that lack evidence.
- Follow up with: “Use the positioning prompt for the controller segment and show an evidence table beside each proposed message.”
Variations
Positioning brief
Use when a team needs to choose a focused market position before creating campaign copy.
Develop a positioning brief for [PRODUCT] for [TARGET SEGMENT]. Verified customer problems and research are [EVIDENCE]. Product capabilities and limitations are [PRODUCT FACTS]. Alternatives customers use are [ALTERNATIVES]. Output a one-page brief with category, target customer, high-stakes problem, differentiated capability, proof points with sources, reasons to believe, and positioning exclusions. Include three positioning options and the tradeoff of each. Do not create market statistics, customer quotes, or superiority claims. Flag every assertion that needs validation.
Launch plan
Use when a feature launch needs coordinated messaging and operational readiness.
Create a launch plan for [FEATURE OR OFFER] aimed at [AUDIENCE]. Launch date and constraints: [TIMELINE AND CONSTRAINTS]. Confirmed product facts: [PRODUCT FACTS]. Available channels and owners: [CHANNELS AND OWNERS]. Produce a launch brief with customer problem, message hierarchy, audience segments, channel plan, asset checklist, dependencies, risks, measurement plan, and a week-by-week timeline. Separate confirmed facts from assumptions. Do not announce availability, integrations, outcomes, or pricing that is not confirmed. Flag missing approvals that could delay launch.
Sales battlecard
Use when sales needs an evidence-based guide for a recurring competitive or status-quo objection.
Create a sales battlecard for [PRODUCT] against [ALTERNATIVE OR STATUS QUO] for [BUYER ROLE]. Use only these verified facts: [EVIDENCE]. Common objections are [OBJECTIONS]. Output an internal one-page card with customer situation, discovery questions, differentiated strengths, approved proof, objection responses, landmines, and cases where we should not position against this alternative. Include the source beside each proof point. Do not claim feature parity, price differences, customer results, or competitor weaknesses without supplied evidence.
Tips
- Start with a decision and a segment; “write product messaging” is too broad to reveal the tradeoffs a team must make.
- Keep a source beside every customer quote, metric, and competitor assertion so AI-generated drafts can be checked before they reach the market.
- Distinguish a feature from a customer outcome: a capability can be factual while a promised outcome may still require evidence.
- Make “when not to use this message” part of sales enablement; focused positioning is more credible than a catch-all comparison.
FAQ
Can AI create product positioning from a website alone?
It can create hypotheses, but a credible position needs customer research, product constraints, and a view of alternatives. Treat unsourced output as a discussion starter.
How should I use AI with competitor comparisons?
Supply dated, verifiable competitor facts and require citations in your working materials. Avoid publishing claims about a competitor that legal or product marketing has not approved.
What is the best first product-marketing task for AI?
Use it to organize existing interview notes into a problem, evidence, and message map. That exposes evidence gaps before the team writes campaign assets.