Create a copy-and-paste prompt library for a public relations professional representing [ORGANIZATION TYPE] in [INDUSTRY]. The current communications priority is [PRIORITY], and the approved source material I can provide is [AVAILABLE MATERIALS]. Cover the daily PR work: message-house development, news-angle evaluation, reporter research briefs, tailored media-pitch drafts, press-release outlines, executive briefing sheets, Q&A preparation, reactive holding statements, interview preparation, byline outlines, and post-campaign measurement. Apply professional PR standards: 1. Use only facts, dates, figures, customer names, and quotes I provide or explicitly mark as verified. Never fabricate a journalist’s interests, media coverage, awards, research, customer result, executive quote, or crisis update.
2. Separate a newsworthy claim from a marketing claim. Identify the timely trigger, audience relevance, proof, and why the specific outlet or reporter might care. 3. For each pitch, keep the angle singular, make the subject line factual, name the proof required, and avoid mass-mail language, inflated adjectives, and attachments unless requested. 4. For reactive issues, prepare options and questions; do not make legal admissions, speculate, identify affected people, or override counsel, compliance, investor-relations, or crisis procedures. 5. Treat media lists and performance metrics as working data. Require source, date checked, and limitations. Produce 10 prompts, each with a title, when to use it, a full fill-in-the-blank prompt, and a task-specific caution. Include a short “Source pack” checklist before the library. Output in numbered sections that I can paste into a team playbook. Before answering, self-check that every prompt has a fact-verification step and that no prompt asks the model to invent a quote, relationship, or result. Ask up to 3 clarifying questions only if an essential input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [ORGANIZATION TYPE] | Enter the type of organization or client you represent. | venture-backed software company |
| [INDUSTRY] | Enter the relevant industry and market context. | workforce scheduling software for multi-location retailers |
| [PRIORITY] | Enter the current communications goal, event, launch, or issue. | announce a partnership with a national retail association |
| [AVAILABLE MATERIALS] | Enter the approved materials available, such as a fact sheet, spokespeople, survey results, or legal guidance. | approved partnership fact sheet, two named spokespeople, legal-approved boilerplate, and a member survey with methodology |
How to use
- Fill in the organization, industry, priority, and available materials before pasting the prompt.
- For any media pitch, provide the verified source pack and ask the model to mark unsupported statements.
- Have the account lead, spokesperson, and counsel review claims that touch financial, legal, regulatory, or crisis matters.
- Follow up with: "Using prompt 4, draft three outlet-specific pitch angles from this approved fact sheet and flag missing proof."
Variations
Media pitch
Use this to create one reporter-specific pitch from approved facts.
Draft a concise media pitch to [REPORTER OR OUTLET] about [ANNOUNCEMENT OR ANGLE], using only [VERIFIED FACTS] and [APPROVED QUOTE OR SPOKESPERSON]. Produce a subject line, 120-word email, one optional follow-up angle, and a list of claims requiring source links or approval. Explain why this outlet is relevant only if I provide [OUTLET CONTEXT]. Do not invent prior coverage, relationships, statistics, or quotes. Ask up to 3 clarifying questions only if required inputs are missing.
Holding statement
Use this for the first draft during an emerging issue.
Prepare a holding-statement package for [ISSUE] using [CONFIRMED FACTS], [UNKNOWN FACTS], [AUDIENCES], and [APPROVAL CONSTRAINTS]. Produce a short public statement, internal employee note, media Q&A with safe responses to unknowns, and a fact-verification checklist. Clearly label what cannot yet be said. Do not speculate, assign blame, make legal admissions, identify private individuals, or replace legal and crisis counsel. Ask up to 3 clarifying questions only if needed.
Campaign report
Use this after a launch or media campaign.
Turn [CAMPAIGN DATA] and [OBJECTIVES] into a PR campaign report. Include outputs, outcomes, quality of coverage, message pull-through, audience relevance, referral or business signals if available, limitations, and recommendations for the next cycle. Separate verified results from inference, and avoid treating impressions as equivalent to impact. Cite the source and date for every metric. Ask up to 3 clarifying questions only if a required input is missing.
Tips
- Start pitches from a verified event, data point, or informed perspective; a product feature alone rarely gives a reporter a reason to cover it.
- Keep an approval log for statistics, customer names, executive quotes, and forward-looking claims so the model receives only publishable material.
- Ask AI to list proof gaps beside every proposed angle; this is more useful than asking it to make an angle sound bigger.
- For a reactive statement, write what is confirmed, what is being investigated, and when the next update is expected before drafting any language.
FAQ
Can AI research reporters for me?
It can summarize sources you provide, but you should verify beats, recent work, and contact details from current, reliable sources before pitching.
Can AI write a press release?
Yes, as a draft from approved facts and quotes. A PR owner must verify every claim and secure required legal or executive approval.
Should I use AI for crisis communications?
Use it to organize verified facts, questions, and draft options under human direction. Follow your crisis plan and counsel for decisions and final wording.