Claude prompts for real estate agents

Build a copy-paste prompt pack for a real estate professional serving [MARKET AND PROPERTY TYPE]. My role is [AGENT ROLE AND AUDIENCE], and my communication style is [BRAND VOICE]. Focus on these recurring tasks: [TOP TASKS]. Use these compliance and factual constraints: [FAIR HOUSING, MLS, BROKERAGE, AND LOCAL RULES].

Create 10 distinct prompts, each 90-150 words, for the most useful tasks from my list. Include at least one prompt for listing description, buyer or seller consultation preparation, showing follow-up, comparative market update, social post or email, objection response, and transaction-status update if those tasks fit my list.

Every prompt must contain its own square-bracket inputs and tell the AI exactly what to produce. For marketing copy, require property facts, audience, call to action, and character limits where applicable. For market commentary, require a date range and source data; instruct the AI to distinguish fact from interpretation. For client messages, require the client’s stated concern, transaction stage, and the next action with an owner and deadline.

Build in safeguards: never invent property features, neighborhood conditions, price estimates, school claims, market statistics, legal conclusions, or discrimination-related targeting. Avoid protected-class references and wording that could signal a preference or limitation. Include a one-sentence “use this when” note under each prompt.

Before answering, check that no prompt asks for unverified factual claims and that each prompt produces a usable deliverable rather than general advice. Ask up to 3 clarifying questions only if a required input is missing.

Write an MLS listing description for [PROPERTY TYPE AND ADDRESS OR LABEL] using only these verified facts: [PROPERTY FACTS]. The target format is [MLS OR MARKETING CHANNEL] with a limit of [CHARACTER LIMIT]. Lead with the property’s strongest concrete features, then cover layout, upgrades, outdoor space, and location facts that are supplied. Return a main description plus three factual headline options. Do not invent features, describe neighborhood demographics, make school or safety claims, or use protected-class language. Before answering, list any missing fact that would materially change the copy and check the character count.

Draft a follow-up message to [CLIENT NAME] after viewing [PROPERTIES VIEWED]. Their stated priorities are [CLIENT PRIORITIES], and their comments were [SHOWING NOTES]. Return a warm email of 140-190 words with: acknowledgement of the client’s reaction, a factual comparison of the homes based only on my notes, 2-3 questions that move the decision forward, and one clear next step by [DATE]. Do not pressure the client, predict appreciation, or add property facts. Check that every comparative statement has support in the notes before answering.

Prepare a seller-friendly CMA summary for [PROPERTY] using [COMPARABLE DATA] and a data period of [DATE RANGE]. Return a one-page explanation with the subject property assumptions, a table of the most relevant comparables, adjustments or meaningful differences stated as observations rather than unsupported values, active and pending market context, and questions the seller should decide before pricing. Separate recorded facts from my interpretation. Do not present this as an appraisal, guarantee a sale price, or invent market data. Flag weak comparables and missing property-condition information before producing the summary.