Write SEO metadata for this page. Inputs: - Target keyword: [TARGET KEYWORD] - Page URL or page type: [PAGE URL OR TYPE] - Page purpose and audience: [PAGE BRIEF] - Essential facts, offers, limits, and differentiators: [PAGE FACTS] - Brand name and voice rules: [BRAND RULES] First, infer the likely search intent behind the target keyword: informational, commercial investigation, transactional, navigational, or local. Do not force the exact keyword where it makes the title or description misleading. Produce: 1. A recommended title tag of 50-60 characters, including spaces, with the primary keyword as early as natural. 2. A meta description of 145-155 characters, including spaces, that states the page's specific value and gives a truthful reason to click. 3. Three alternative title/description pairs with distinct angles, such as outcome, audience, comparison, or process. 4. A short note explaining which pair best matches the intent and why. Title-tag rules: make the page subject immediately clear; use the brand only if space permits or it resolves ambiguity; avoid keyword lists, unsupported superlatives, and duplicated wording. Description rules: expand on the title rather than repeat it, include a concrete detail from the facts where possible, and never promise pricing, availability, results, or features that are not supplied. Before answering, self-check every factual claim against [PAGE FACTS]. Then count characters for every proposed title and description and flag any item outside the stated range. Ask up to three clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [TARGET KEYWORD] | Enter the primary search phrase you want the page to rank for. | employee onboarding software |
| [PAGE URL OR TYPE] | Enter the page URL or describe the page type, such as product page or buying guide. | Product landing page: northstarhr.example/onboarding |
| [PAGE BRIEF] | State what the page helps the reader do and who it is for. | For HR managers at 100-1,000 person companies evaluating a structured onboarding tool. |
| [PAGE FACTS] | List verified details the metadata may mention, including any limits or exclusions. | Automated checklists, role-based task assignments, Slack reminders, and a 14-day trial; no payroll features. |
| [BRAND RULES] | Enter the brand name plus any tone, capitalization, or wording requirements. | Northstar HR; practical, no hype; use sentence case. |
How to use
- Paste the prompt and replace every bracketed input with details from the actual page.
- Compare the recommended pair with the page heading and opening section so the snippet does not set the wrong expectation.
- Check the character counts in your CMS, since some platforms append a site name automatically.
- Follow up with: “Create two alternatives aimed at [AUDIENCE], but keep every claim limited to the supplied page facts.”
Variations
Local service page
Use this for a location-specific service page.
Write a title tag and meta description for a local service page. Target phrase: [LOCAL KEYWORD]. Location served: [LOCATION]. Service details and verified differentiators: [FACTS]. Business name: [BUSINESS NAME]. Give one title of 50-60 characters and one description of 145-155 characters. Put the service and location first when natural, avoid claiming “best” or “top rated” without proof, and do not imply a physical office if we serve the area remotely. Count characters and flag unsupported claims before answering.
Product category
Use this for an ecommerce collection or category page.
Create SEO metadata for an ecommerce category page. Category keyword: [CATEGORY KEYWORD]. Products included: [PRODUCT SCOPE]. Shopper need: [SHOPPER INTENT]. Shipping, pricing, and inventory facts: [COMMERCE FACTS]. Brand: [BRAND]. Return a 50-60 character title and 145-155 character description, plus two alternates. Describe the category rather than individual products, do not claim stock is permanent, and do not mention discounts unless provided. Count every option and check claims against the facts.
Existing snippet refresh
Use this when a page already ranks but has weak click-through rate.
Improve an existing search snippet without changing what the page promises. Keyword: [TARGET KEYWORD]. Current title and description: [CURRENT SNIPPET]. Page summary: [PAGE CONTENT]. Search Console observations: [CTR OR RANK DATA]. Produce three replacement pairs, each with a 50-60 character title and 145-155 character description, followed by the hypothesis it tests. Preserve the page’s true intent, avoid clickbait, count characters, and flag wording not supported by the content.
Tips
- Match the metadata to the dominant result type on the search page; a product page should not use a how-to title just because the keyword permits it.
- Treat the description as a second line of evidence, not a second title; add a verified detail such as scope, format, audience, or constraint.
- Avoid dates, prices, and “free” unless they are maintained on the page, because stale snippets damage trust.
- If several pages target close keywords, give each title a distinct subject and avoid competing with your own pages.
FAQ
Should the target keyword appear exactly in both fields?
Usually put it naturally in the title. Use a close variant in the description if exact repetition sounds forced.
Will Google always show my description?
No. Search engines can rewrite snippets using page content, but accurate metadata still helps communicate the intended page topic.
Can AI determine the exact character count?
It can estimate and count characters, but verify after your CMS adds any automatic brand or template text.