Create slogan options for [BRAND OR PRODUCT] aimed at [TARGET AUDIENCE]. Our offer is [CORE OFFER], and the action or association we want is [DESIRED RESPONSE]. The brand voice is [BRAND VOICE], and these phrases or claims are off-limits: [CONSTRAINTS OR BANNED WORDS]. First, identify in one sentence the strongest customer tension, gain, or distinction supported by my input. Do not invent performance claims, market leadership, customer outcomes, or facts. Then produce 24 original slogan options in four labeled groups: 1. Benefit-led: 6 options that make the practical result memorable. 2. Distinctive: 6 options built around the product's unusual mechanism, point of view, or category contrast. 3. Aspirational: 6 options that name an identity, feeling, or ambition the audience recognizes. 4. Direct: 6 options that are plain enough for an ad headline or homepage lockup. Keep most options between 2 and 7 words. A slogan is not a description, a mission statement, a rhyming sentence, or a command unless the requested response specifically calls for a CTA. Avoid generic category words such as "better," "future," "innovation," "quality," and "solutions" unless my input makes them specific. Do not reuse the same construction with synonyms. After the list, make a shortlist of the five strongest options. For each, give a 10- to 20-word rationale tied to the audience and offer, plus a risk note if it could sound like a competitor, overpromise, or need legal/trademark screening. Before answering, self-check that every option could plausibly belong only to this brand and that no option relies on an unsupported claim. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND OR PRODUCT] | Name the company, product, service, or campaign that needs a slogan. | Northline, a payroll and benefits service for 20- to 150-person restaurants |
| [TARGET AUDIENCE] | Describe the specific people the slogan must resonate with. | Independent restaurant owners who spend evenings fixing scheduling and payroll errors |
| [CORE OFFER] | State what you provide and the concrete value it delivers. | One place to run hourly payroll, tips, onboarding, and benefits with restaurant-aware support |
| [DESIRED RESPONSE] | State the action, belief, or feeling you want the audience to have. | Feel that back-office work is finally under control and book a demo |
| [BRAND VOICE] | Give a few voice qualities and any useful brand examples. | Practical, steady, respectful of hospitality work; no tech-bro language |
| [CONSTRAINTS OR BANNED WORDS] | List required words, prohibited phrases, claim limits, or length restrictions. | Avoid 'seamless,' 'revolutionary,' and claims of saving a specific amount of time |
How to use
- Replace every bracketed input with details a customer would recognize.
- Paste the prompt and compare the first sentence to your actual positioning before judging the options.
- Keep only slogans that remain meaningful without a logo or campaign visual.
- Follow up with: “Stress-test the top three against these competitor slogans: [COMPETITOR SLOGANS]. Show likely confusion or overlap.”
Variations
Campaign tagline
Use this for a time-bound launch or promotion rather than a lasting brand line.
Write 15 campaign taglines for [CAMPAIGN] aimed at [AUDIENCE]. The offer is [OFFER], the campaign runs during [TIMEFRAME], and the required action is [CTA]. Give five urgency-led, five benefit-led, and five seasonal or contextual options. Keep each under eight words, avoid unsupported savings or scarcity claims, and mark any line that needs legal review. Ask up to 3 questions only if an input is missing.
Slogan testing
Use this after you have a small set of candidate slogans.
Evaluate these slogan candidates for [BRAND]: [CANDIDATES]. The target audience is [AUDIENCE], the offer is [OFFER], and key competitors are [COMPETITORS]. Score each from 1-5 for clarity, distinctiveness, credibility, memorability, and fit with the brand voice. Explain each score in one sentence, flag unsupported implications or likely category confusion, then recommend the best two and suggest one precise revision for each. Ask up to 3 questions only if needed.
Naming and slogan
Use this when the product name and slogan need to work as a pair.
Generate 12 name-and-slogan pairs for a [PRODUCT TYPE] serving [AUDIENCE]. The product solves [PROBLEM] through [DISTINGUISHING FEATURE]. Names should be easy to say and spell; slogans should clarify the value without repeating the name. Avoid names that describe a claimed result as fact, obvious competitor-like constructions, and generic AI language. For each pair, provide a one-sentence rationale and a search/trademark screening caution. Ask up to 3 questions only if required inputs are missing.
Tips
- Start from the audience's real tradeoff or frustration; a slogan that could advertise any brand is not positioning.
- Separate a brand slogan from a campaign headline: the former should survive a change in offer, season, or channel.
- Read finalists aloud at normal speed and remove words people are likely to mishear or need explained.
- Run trademark and competitor checks before putting a shortlisted line into paid media or packaging.
FAQ
How many words should a slogan have?
Most strong slogans use two to seven words. Longer lines can work as campaign taglines, but they are harder to recall and reuse.
Should a slogan include the company name?
Usually no, unless the name itself needs explanation. The slogan should add a benefit, distinction, or feeling the name does not carry.
Can AI check whether a slogan is available?
It can flag likely similarities from the material you provide, but it cannot replace trademark, domain, and market checks.