Create taglines for [BRAND OR OFFER]. We sell or provide [WHAT IT DOES] for [TARGET AUDIENCE]. The main customer problem is [CUSTOMER PROBLEM], and our meaningful difference is [PROOF OR DISTINCTION]. The desired brand voice is [VOICE], and these phrases or claims are off-limits: [RESTRICTIONS]. First, state the positioning in one internal sentence using audience, category, benefit, and reason to believe. Then generate 24 tagline candidates, grouped into four approaches: direct benefit, distinctive category, emotional outcome, and memorable verbal device. A tagline must be short enough to work beneath a logo; aim for 2-7 words unless a longer line is clearly better. Avoid generic claims such as “quality,” “innovation,” “made simple,” “for everyone,” “better,” or “the future” unless my inputs make the claim specific and defensible. Do not use competitor names, unverified superlatives, or regulated performance claims. Do not force a call to action into a tagline; identify separately if I actually need a campaign headline. For each candidate, provide a one-line rationale tied to the positioning. Then select the best five and score each for clarity, distinctiveness, credibility, and fit with the stated voice on a 1-5 scale. Output a table followed by three recommended finalists and a short usage note for website header, packaging, or ad. Before answering, check that each line could belong only to this offer rather than any competitor. Flag any line whose promise is not supported by my proof. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [BRAND OR OFFER] | Name the company, product, service, or campaign. | Harbor Ledger |
| [WHAT IT DOES] | Explain the product or service in plain language. | Bookkeeping service with monthly cash-flow reports for independent restaurants |
| [TARGET AUDIENCE] | Describe the primary customer or user. | Owners of one to three neighborhood restaurants |
| [CUSTOMER PROBLEM] | State the costly, frustrating, or desirable outcome the audience has. | They cannot see cash shortfalls early enough to control food, labor, and tax bills |
| [PROOF OR DISTINCTION] | Give the feature, evidence, method, or positioning difference that supports the promise. | Reports use restaurant-specific weekly categories and include a 30-minute monthly review |
| [VOICE] | Describe the desired tone in a few concrete words. | Steady, practical, no-nonsense |
| [RESTRICTIONS] | List forbidden words, legal limits, competitor language, or phrases to avoid. | Avoid “stress-free,” “growth hack,” “best,” and guarantees about profit |
How to use
- Fill in the customer problem and proof before requesting words; those inputs determine whether a line is believable.
- Read candidates aloud beside your brand name and remove lines that need an explanation to make sense.
- Test finalists against two competitors’ names; discard any line that still fits them unchanged.
- Follow up with: “Turn the three finalists into homepage headlines with a supporting subhead that supplies the missing proof.”
Variations
Campaign headline
Use this when you need an ad or landing-page message rather than a permanent brand line.
Write campaign headlines for [OFFER] aimed at [AUDIENCE] during [MOMENT OR TRIGGER]. The specific benefit is [BENEFIT], supported by [PROOF], and the desired action is [ACTION]. Generate 15 headlines of 5-12 words and matching subheads of 15-25 words. Separate rational and emotional approaches. Avoid unprovable urgency, false scarcity, and claims unsupported by the proof. Output a table with headline, subhead, and intended placement. Check that each action follows logically from the message. Ask up to 3 questions only if required inputs are missing.
Tagline shortlist
Use this to judge lines you already have.
Evaluate these tagline candidates for [BRAND]: [CANDIDATES]. Our audience is [AUDIENCE], offer is [OFFER], distinction is [DISTINCTION], and voice is [VOICE]. Score each for clarity, specificity, memorability, credibility, and legal-risk concerns. Explain the strongest and weakest word in every line. Then revise the top three with no more than two changed words per revision. Output a comparison table and a recommendation. Do not invent market research or legal clearance. Ask up to 3 questions only if required inputs are missing.
Naming and tagline
Use this while positioning a new offer.
Develop 12 name-and-tagline pairs for a [CATEGORY] serving [AUDIENCE]. The promise is [PROMISE], the differentiator is [DIFFERENTIATOR], and naming constraints are [CONSTRAINTS]. Give each pair a one-sentence rationale and flag likely generic or descriptive names. Avoid claims of trademark availability and do not use competitor names. Output three naming directions with four pairs each. Check that the tagline adds meaning rather than repeats the name. Ask up to 3 questions only if required inputs are missing.
Tips
- A tagline is a compressed positioning choice, so settle the audience and proof before choosing a clever phrase.
- If the tagline states an outcome, put evidence for that outcome in nearby copy such as a subhead or product proof point.
- Avoid trying to include audience, feature, benefit, and call to action in one line; use a headline system when more explanation is needed.
- Run a basic trademark and market search before committing; AI cannot establish availability or legal safety.
FAQ
How many words should a tagline have?
Most strong taglines are two to seven words. The line should be easy to say, read, and remember at small sizes.
Does a tagline need a call to action?
Usually no. A tagline expresses a lasting position; use a campaign headline or button for the action.
Can AI tell me if a tagline is legally available?
No. Use it for options and screening, then conduct appropriate trademark and market checks with qualified advice when needed.