Write a property listing description for [PROPERTY TYPE AND LOCATION] using only the verified details below. Property facts: [PROPERTY FACTS] Target buyer and listing context: [TARGET BUYER AND CONTEXT] Required disclosures, restrictions, and wording to avoid: [COMPLIANCE NOTES] Voice and length: [VOICE AND LENGTH] First, identify the 3 to 5 strongest verified selling points and organize the description around them. Lead with the most distinctive combination of property, setting, condition, or lifestyle benefit; do not lead with generic praise. Write concrete copy that lets a buyer picture the space: use relevant details such as layout flow, light, storage, outdoor areas, upgrades, parking, walkability, views, or proximity only when supplied.
Follow fair-housing rules. Do not describe or imply a preferred type of resident, family status, race, religion, disability, nationality, gender, age, or safety/crime claims. Do not state schools are “good,” use subjective neighborhood labels, claim square footage or permits unless provided, or turn nearby places into guarantees. Do not invent renovation dates, appliance brands, distances, views, zoning, rental potential, or condition. Produce: 1. A headline of 8 to 14 words. 2. One listing description in the requested length, with short paragraphs. 3. Five factual feature bullets for portal fields. 4. A brief “verify before publishing” list for any facts that need confirmation. Before answering, check that every factual claim appears in my inputs and that no phrasing creates a fair-housing or unsupported-performance issue. Ask up to 3 clarifying questions only if a required input is missing.
Fill in
| Placeholder | What to enter | Example |
|---|---|---|
| [PROPERTY TYPE AND LOCATION] | Enter the property type and its city, state, or neighborhood-level location. | Three-bedroom condo in Logan Square, Chicago, Illinois |
| [PROPERTY FACTS] | Enter verified facts such as beds, baths, size, lot, features, upgrades, and condition. | 2 beds, 2 baths, 1,180 sq ft; 2018 building; corner unit; south-facing windows; open kitchen with quartz counters; in-unit laundry; private balcony; elevator; one heated garage space; HOA $412/month |
| [TARGET BUYER AND CONTEXT] | Enter the likely buyer’s practical needs and the listing situation without describing protected groups. | Resale listing for buyers seeking low-maintenance city living and a separate work-from-home room |
| [COMPLIANCE NOTES] | Enter required disclosures and claims, terms, or descriptions that must be avoided. | State that parking is deeded only if confirmed; do not make school, safety, investment, or commute-time claims |
| [VOICE AND LENGTH] | Enter the desired tone and approximate word count or platform limit. | Warm, informed, 175 words for MLS plus portal feature bullets |
How to use
- Gather verified listing facts from the seller disclosure, MLS record, and your own notes before pasting them in.
- Include limitations such as HOA rules, unfinished work, or disclosure language so the draft does not omit them.
- Check every number, upgrade, distance, and ownership claim against the listing file before publishing.
- Follow up with: “Create a 500-character Zillow version using only the claims already verified.”
Variations
Luxury listing
Use this for a high-end home where provenance and finish details matter.
Write a [WORD COUNT]-word luxury listing description for [PROPERTY]. Use only these verified details: [VERIFIED FEATURES]. Center the narrative on the property’s rare attributes, architectural integrity, craftsmanship, and entertaining flow, rather than vague prestige language. Include a 12-word headline and three discreet feature bullets. Do not invent designer names, material provenance, landmark status, views, or private-club access. Flag any claim requiring documentation before publication. Ask up to 3 questions only if needed facts are absent.
Rental description
Use this when advertising a lease rather than a home for sale.
Write a rental listing for [PROPERTY AND LOCATION] from these verified details: [UNIT FACTS], [LEASE TERMS], and [RESTRICTIONS OR DISCLOSURES]. Produce a 120- to 180-word description, a factual amenities list, and a separate application requirements section. State only supplied rent, fees, availability, pet policy, utilities, parking, and lease length. Avoid tenant-preference language, safety claims, and promises about approval or commute times. Check that every term is present in my notes and flag contradictions. Ask up to 3 questions only if required inputs are missing.
New construction
Use this for a development or recently completed home with approval-sensitive claims.
Draft a new-construction property description for [PROPERTY] using [SPECIFICATIONS], [COMMUNITY DETAILS], and [DELIVERY AND WARRANTY TERMS]. Write a headline, a 200-word description, and six verified highlights. Separate completed features from planned amenities and state anticipated dates only as provided. Do not claim energy ratings, tax benefits, school assignments, warranties, views, or renderings are guaranteed unless documented. Run a check for future-tense promises and unsupported superlatives. Ask up to 3 questions only when a necessary input is missing.
Tips
- Build the copy around a property-specific contrast, such as a quiet corner unit with city access, instead of opening with “stunning” or “must-see.”
- Keep a source beside each claim: seller disclosure for improvements, condo documents for fees, and recorded documents for parking or rights.
- Treat walkability and nearby amenities as location facts, not promises; name the amenity only when its relationship to the property is accurate.
- Save the feature bullets for searchable facts that buyers filter on, including parking, laundry, outdoor space, storage, and HOA details.
FAQ
Can AI write an MLS description from photos alone?
It can suggest a structure, but photos cannot verify dimensions, materials, condition, permits, or ownership rights. Supply a verified fact sheet before using the draft.
What should I avoid in an AI property description?
Avoid fair-housing language, unsupported school or safety claims, and unverified statements about views, investment returns, zoning, or renovations.
Should the listing description include all features?
No. Prioritize the few features that differentiate the home, then use portal fields and bullets for the rest.