Prompts / SEO & Content Marketing

ChatGPT prompts for business content

This prompt produces an article brief and first draft built around a business reader’s problem, not just a keyword. Use it when you need content that can earn attention and support a commercial goal.

PromptOpen ChatGPTOpen Claude
Write a business content draft that answers the reader's need behind the target keyword, using only the facts, examples, and claims I provide or clearly labeled general guidance. Do not invent customer results, statistics, quotes, case studies, product capabilities, or citations.

Inputs:
[TARGET KEYWORD]
[SEARCHER AND THEIR JOB]
[BUSINESS GOAL]
[OFFER OR POINT OF VIEW]
[APPROVED FACTS AND SOURCES]

Start by giving a brief content plan: the search intent, the reader's decision or problem, a differentiated angle, and an outline of 5-7 sections. If the keyword implies comparison, pricing, compliance, or a high-stakes decision, say what evidence the article needs before publication.

Then write an 800-1,100 word article. Include:
1. A title under 60 characters and a meta description under 155 characters.
2. An introduction of 80-120 words that names the reader's practical problem and previews the answer without a generic industry history.
3. Clear H2-style section labels, with steps, examples, or decision criteria appropriate to the topic.
4. A useful framework, checklist, or comparison table when it helps the reader act.
5. A restrained call to action that connects the offer to the reader's next step; do not make the article an ad.

Use the target keyword in the title or opening and naturally elsewhere only when it improves clarity. Address likely objections or tradeoffs instead of presenting one option as universally right. Separate verified claims from recommendations.

Before answering, check that every factual claim is supported by [APPROVED FACTS AND SOURCES] or is plainly framed as general advice. Also check that each section answers a distinct reader question rather than repeating the keyword. Ask up to three clarifying questions only if a required input is missing.

Fill in

PlaceholderWhat to enterExample
[TARGET KEYWORD]Enter the primary phrase the article should target.employee onboarding checklist for small business
[SEARCHER AND THEIR JOB]Describe who is searching, their role, and the decision or task they need to complete.An operations manager at a 40-person services company setting up a repeatable first-week experience for new hires.
[BUSINESS GOAL]State the commercial purpose of the article, such as qualified demos, product education, or newsletter sign-ups.Help readers evaluate whether an onboarding software demo would save their team administrative time.
[OFFER OR POINT OF VIEW]Describe the product, service, or perspective that should inform the article without dominating it.We sell onboarding workflow software and believe owners should define managers, documents, and checkpoints before automating them.
[APPROVED FACTS AND SOURCES]Paste approved product facts, research links, customer-approved details, and any claims that may be used.Product can assign tasks by role, collect signed policies, and send reminders. Do not claim HRIS integrations. Source: internal product sheet, September 2026.

How to use

  1. Choose one keyword with a clear reader task, rather than a broad category phrase such as “HR software.”
  2. Paste only approved proof points, especially for product claims, customer outcomes, and comparisons.
  3. Read the outline first and make sure it reflects the searcher’s decision path before using the draft.
  4. Follow up with: “Add a section for the strongest objection from [SEARCHER AND THEIR JOB], without changing any unsupported claims.”

Variations

Comparison article

Use this when a reader is comparing options before buying.

Variation
Write a fair comparison article for [TARGET KEYWORD] for [READER]. Compare [OPTION A], [OPTION B], and [OPTION C] using these verified facts: [APPROVED FACTS]. Begin with who each option fits, then use a criteria table covering setup effort, cost model, limitations, and best use case. State missing information instead of guessing. End with a decision guide, not a forced winner. Check that every comparison claim is sourced in the supplied facts. Ask up to three questions only if an input is missing.

Thought leadership

Use this when the goal is a credible point of view rather than ranking for a product query.

Variation
Draft an 800-word opinion article for [AUDIENCE] arguing [THESIS] based on [EVIDENCE AND EXAMPLES]. Structure it with a concise claim, the prevailing assumption, three reasoned arguments, one meaningful limitation, and practical implications. Use [BRAND VOICE] but avoid slogans and unsupported predictions. Attribute facts to the supplied material and distinguish interpretation from evidence. Before answering, flag claims that need a source or expert review. Ask up to three questions only if a required input is missing.

Customer story

Use this after a customer has approved the facts of a case study.

Variation
Write a 700-word customer story about [CUSTOMER] using [APPROVED INTERVIEW NOTES] and [APPROVED METRICS]. Structure it as context, problem, decision process, implementation, result, and lesson for [TARGET READER]. Quote only exact approved wording, identify metrics with their time period, and do not imply our product caused outcomes beyond the notes. Give a headline, summary, and a modest call to action. Check every result against the supplied approval. Ask up to three questions only if information is missing.

Tips

  • Match the article structure to the job behind the keyword: a “checklist” query needs executable items, while a “vs.” query needs fair criteria and tradeoffs.
  • Keep a claim ledger while drafting: product capabilities, numbers, customer outcomes, and regulatory assertions should each trace to an approved source.
  • A strong business article can mention an offer without making it the answer to every problem; show where the offer is a fit and where it is not.
  • Do not publish an AI-generated statistic because it sounds plausible; replace it with sourced evidence or remove it.

FAQ

Can AI write SEO content that is useful to readers?

Yes, when you provide the reader’s actual task, a useful angle, and verified material. The keyword should guide the topic, not dictate repetitive wording.

Should I ask AI to add statistics and sources?

Only if you provide sources or plan to research and verify them afterward. AI can produce plausible-looking citations that do not support the claim.

How promotional should business content be?

The article should first help the reader make progress. Introduce your offer where it genuinely fits the decision, and explain limits plainly.

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